Tutubi

Summary

From just an idea to the actual product, we developed the full marketing strategy for the launch of this revolutionary app in the beauty industry.

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What we've done

1. Organic and Paid Marketing Strategy

2. Influencer Management

3. Content Creation

4. Social Media Management

5. Giveaway/Weekly Contest

6. PR & Link Building

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We've got work to do

• Organic and Paid Marketing Strategy - Strategize content/ posts that educates the audience or makes them relate for higher engagement and grow our following, converting viewers to partners when doing paid marketing as one of our many goals is to find partners in the beauty industry that would work with us.
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• Content Creation - Planning what type of content to push out based on what worked well with engagements and reach the past week. Creating graphics or visuals for IG, FB, and Pinterest about anything related to the beauty industry.
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• Social Media Management - Answering and replying to all comments and DMs, and scheduling posts. Developing new social media strategies and campaigns.
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• Influencer Management - Reaching out to small - big influencers in the beauty industry to promote our brand and create content for us. 
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• Giveaway/Weekly Contest - With the Influencer content, we are also running weekly contests to incentivize our brand influencers and promote our growing community of Influencers.
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• Community Management - We recently started a FB group with Influencers who share the same passion in the beauty industry and we’re managing the community by doing fun and engaging posts where they can all relate, as well as share their content to show our support.
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• Campaign Ads management - One of our campaigns is to find possible partners within the area of Amsterdam, Rotterdam, and Den Haag to have a possible collaboration or with them working with us or listing their services with us using the Tutubi App.
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• PR & Link Building - Planning publicity strategies and campaigns. writing and producing presentations and dealing with enquiries from the public.
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